Resume
Digital Marketing Manager at Seattle Study Club | February 2024 - September 2024
Managed digital marketing efforts for a national medical education company. Duties included lead generation, organic and paid social media, email marketing, website optimization, branding and event promotion. Developed marketing campaign to drive leads through social media and search engine marketing (SEM) that increased qualified lead volume by 10%. Routinely leveraged web analytics to develop and optimize ad performance and landing page conversion. Developed and implemented content strategy to promote brand growth and increase community engagement. Contributed to rebranding efforts. Reported key metrics to stakeholders weekly.
Content Manager at ARB 4x4 Accessories | October 2020 – February 2024
Responsible for North American content strategy and execution to support campaigns, events, promotions and new product releases. Leveraged compelling storytelling to heighten brand awareness and crafted messaging to drive purchase decisions. Duties included developing and managing the editorial calendar, authoring content, managing visual assets, overseeing third-party creative resources, and coordinating with international stakeholders.
Communications Director at McConnell Golf | December 2015 – October 2020
Executed internal and external communications across twelve McConnell Golf properties, including public and member websites, social media, public relations and the company magazine. Worked to establish, maintain and optimize communication procedures and ensure timely delivery of relevant, meaningful content. Reported results and suggested growth strategies to executive team. Independently conducted market research to act upon trends and continually evolve marketing strategies.
Senior Project Manager at Centerline Digital | January 2015 – December 2015
Led team of project managers and project coordinators to deliver enterprise level websites, interactive tools, videos, animations, social strategy and print collateral. Managed key accounts by working directly with clients to define and achieve marketing goals.
Relationship Manager, Strategic Accounts at Yodle | March 2010 – June 2013
Led PPC and SEO teams to develop and deploy online marketing programs for high-value accounts. Presented results and recommendations. Routinely conducted strategic needs analysis to identify growth opportunities. Previously held position at Yodle: Senior Search Marketing Consultant
Associate Project Manager at Swanson Russell | August 2008 – July 2009
Managed digital projects including websites, ad campaigns, content strategy, SEO and strategic planning for regional and national clients. Worked closely with account managers, creative teams and developers to complete projects and manage department resources.
Project Manager at EyeMotion | March 2006 – August 2008
Worked to build and maintain solid business relationships while managing website development and enhancement for over 300 clients in the eye care industry. Closely involved with corporate business initiatives, business strategy and marketing plan.
Marketing Assistant at Vipa Solutions | February 2004 – January 2006
Partnered with design team to create and maintain marketing materials for print and interactive media. Responsible for copywriting and press releases. Completed quarterly client audits and worked alongside executives to develop corporate marketing and advertising strategy.
University of Nebraska-Lincoln
Bachelor of Journalism, December 2005 | Major in Advertising; Minors in Marketing, English and French